Hamilton, New Jersey (May 19, 2010) – On May 15th, AfterOurs Urgent Care began operating in the Rednor Risi Family Medicine clinic, at 1 Washington Boulevard, Suite A, in Robbinsville.Rednor Risi Family Medicine will continue to offer family medicine services, Monday through Friday, from 8 am to 5 pm, while AfterOurs Urgent Care will treat acute injuries and illnesses, nights, weekends, and holidays until 10PM, when the facility would otherwise be idle. Mercer County residents will benefit from the availability of walk-in care during evening and daytime hours, and services will cost, on average, less than half that of an emergency room or hospital visit.
AfterOurs Urgent Care first introduced their physician co-location strategy in Colorado, in early 2005. AfterOurs has a unique advantage over their competitors; support from community physicians. Because other urgent care centers offer services and hours of service that lure patients away from their primary care providers (PCP), physicians have been reluctant to refer patients to urgent care centers, for fear they may seek primary care services in an urgent care setting. With the introduction of AfterOurs’ evening, weekend, and holiday only hours, and a refusal to provide services that patients would best receive from their PCP, AfterOurs now receives nearly 30% of its referrals from physicians, and all for free. This approach, combined with AfterOurs’ referral of patients without PCP’s to community physicians (nearly 200 referrals, per clinic, each month) has helped AfterOurs to grow to 7 centers in recent years, with four more planned in 2010.
“We want to treat as many patients as possible, but we don’t want to do it at the expense of their health or their primary care physician”, said Dr. Strauss, Area Medical Director for AfterOurs Urgent Care. “Our referring physicians know that patients will end up in the most appropriate place of service, and that we’ll return their patients well cared for.”
AfterOurs is slated to launch clinics in both Texas soon. For additional information about AfterOurs’ service offerings, visit www.AfterOursDoc.com or call (609) 249-9000.